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It’s almost impossible to walk into any public restaurant or retail store and not hear Lorde’s “Royals” blasting on the playlist at some point. It’s almost as impossible as getting the “gold teeth, Grey Goose, tripping in the bathroom…” melody out of your head after hearing the song. For such a young artist, she really came out of the gate strong with this catchy single.
Lorde is a singer-songwriter from New Zealand who is at the mere age of 16. On November 22, 2012, she released her first EP, The Love Club. She really hit the scene with the release of her single “Royals,” mentioned above. “Royals” was on The Love Club EP and reached #1 on the New Zealand Top 40. It also reached #1 on the Billboard Hot 100 in the U.S., making Lorde the only New Zealand artist to have a number one hit in America. She also received notoriety on the Alternative and Rock charts making her the first female artist since 1996 to be at the top of the Alternative charts, and the first female to top the charts as a lead singer in the Rock category.
Her debut album, Pure Heroine, was released on September 27, 2013. Pure Heroine includes “Royals” and her more recent single “Tennis Court.” Not even a month after the release of the album, Pure Heroine was named the most streamed debut album on Spotify, ever. In the first week, her album was streamed nearly six million times, and globally there were about ten million streams of the album. With these numbers, her album has had the biggest debut for an artist ever in the U.S.
This means that as a 16 year-old breakout musician, Lorde has already beat out notable artists such a Justin Timberlake who recently put out a new album, and even singles like Robin Thicke’s “Blurred Lines” or Miley Cyrus’ “Wrecking Ball.”
She’s already accomplished so much as a young artist, and with only one album release, I’m incredibly excited for her future and what this means for the music business. She sang a song that was not explicit, and wasn’t writhing around naked in her video; yet she still has this much success, and so quickly. I think Lorde is exactly the type of artist the U.S. needs right now to come back to our roots and our appreciation of talent. Keep doing what you’re doing, Lorde!
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