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Some musicians have just got what it takes to get their music heard and heard often. In this case, New Zealand native crowns 16-year-old Ella Yelich-O’Connor, better known as Lorde, with that honor. Because of this, Lorde’s debut album, Pure Heroine, has been much anticipated and is finally available for streaming before its September 30th release date.
Most music listeners know her from her hit “Royals” sitting comfortably as #3 on the Billboard Charts. With the help of number one positions on the New England Top 40 and the Billboard Alternative Songs chart, The Love Club EP may have just kicked off Lorde’s second coveted title as Billboard’s New Queen of Alternative.
But Lorde is far from the fame hungry, spotlight hogging princesses of music today. “I feel like mystery is more interesting,” Lorde told Billboard. “People respond to something that intrigues them instead of something that gives them all the information-particularly in pop, which is like the genre for knowing way too much about everyone and everything.” She follows this statement up with a surprising lack of interviews and live performances.
Regardless of her inconsistent seat in the media spotlight, music critics pull up a long term seat for Lorde next to the distinct sounds of Mazzy Star and Portishead. She hopes to infuse some authenticity and a sense of realness to today’s pop music, “I love Top 40 pop, don’t get me wrong,” she said, “I just don’t think that there’s anyone in Top 40 pop that’s ‘real.’ Is there though? I’m just not sure… I mean that Miley Cyrus song ["We Can't Stop"]; that could be her life. Who knows what’s real? That’s the point though; who knows what’s real?”
We can’t to see what to see what this 16-year-old–yes, 16–brings to music.