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He’s known to the world as one the best marketers and entrepreneurial minded individuals in the music industry. He introduced us to some of the best artists of our generation. Hip Hop artist Biggie Smalls, one of the greatest rappers that ever lived. Janel Monae, a soulful and sensational singer to have graced every stage that she’s walked on. Mario Winans, Cassie, Red Café, Machine Gun Kelly [MGK], French Montana, and others. His name is Sean Combs but he goes by the name Diddy. He’s the man behind the hit MTV show making the band. A reality music TV show that focused on the search for talents to be in band that would later signed to Diddy’s record label Bad Boy Records. Diddy himself has released five albums as an artist. His last one was the Diddy Dirty-Money project, Last Train to Paris, released in 2010. In 2007, he inked a deal with Diageo’s Ciroc, helping the struggling vodka brand become a leader in its category.
This upcoming fall, Diddy will be releasing his latest project, Revolt TV. A television channel aimed at bringing music back to television. “There’s ESPN for sports, CNN, Fox News for news, and the AP. There should be a brand for music, and now we have that brand that’s going to focus on music and not reality shows,” he said. He wants to fill the gap left void by other music television channels that stopped producing music on television. Revolt TV won’t be just another channel hoping to get the attention of Generation Y and Z. It will be a music driven channel with music-driven shows that will be exposing the world to the to the discovery and curation of new talent. Revolt TV will feature in-depth interviews and shows that will focus on spearheading intellectual debates surrounding social issue and culture.
Diddy’s hope is to establish partnerships with social networking sites such as Facebook, YouTube, Instagram, Spotify, and Twitter to make this channel more of collaborative effort. He isn’t alone at launching this network. Last year Diddy announced a deal with Comcast – the largest cable provider in the United States with over 20 million subscribers. A deal that was part of Comcast’s initiative to launch four minority-owned networks. Two months ago, Diddy announced a distribution deal with Time Warner Cable.
Diddy is known for being the face of everything he touches, but he’s making sure that Revolt TV isn’t and won’t be Diddy TV. In a conversation with Oprah Winfrey who launched her OWN network two years ago, the medial mogul warned Combs of the hardships that would come from owning a network. The pressure will be on to prove that the network is successful. “One of the things I did learn from Oprah is that this is a marathon, not a sprint,” he said.