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There’s a new social media presence taking over the US, and they’re doing it in secret. Music Experiment 2.0 is a themed, social-media powered music series that connects passionate fans with their favorite emerging artists. Boston is the second leg of “The Music Experiment,” which launched in New York last month with Empire of the Sun headlining. Tickets to exclusive concerts are awarded to fans that visit the online website and engage the most with the series on Facebook, Instagram, Vine, and Twitter. The performance will air on the Palladia music channel, allowing fans not in the area to be a part of the audience via their webcam as they are projected onto a giant screen at the venue. You can always, of course, watch without engaging.
Boston’s been lucky enough to get electronic dance duo Disclosure as their headliner for “The Music Experiment 2.0”. The show is August 7th and will be held at a secret location announced to fans the day of.
If you’re familiar with Disclosure’s work, or even if you’ve just seen a screenshot of one of their videos, then the sketch-like white facial features drawn on them should ring a bell. The theme of Boston’s show is “White Noise”, which plays off the title of Disclosure’s single of the same noise (featuring the wonderful duo AlunaGeorge), will create an visual experience that immerses the crowd into the duo’s album aesthetic. In simpler terms: the entire venue will be blacked out and fans are encouraged to arrive dressed in all black with the chance to paint their faces with white glowing paint, just like in the iconic Disclosure album and video motifs. Talk about a cool secret show.
Hurry to their site and try to get a ticket before the show this upcoming Wednesday. Prizes include VIP tickets to the show, a personal meet and greet with Disclosure, and a starring role in their own MTV Iggy-produced music video. Come say hello if you get a ticket! That is, if you can tell us apart from the rest of the dolled-up crowd.