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Summer is usually reserved for Blockbuster action films fit for the whole family. But this summer, the music industry has joined the party and is having a blockbuster of their own. Well, Roc Nation recording label to be exact. At the start of the summer, J. Cole released his long anticipated album Born Sinner two years after releasing his debut album, Cole World: The Sideline Story, standing as a number one album in the US and going Gold. Jay-Z, Mr. Roc Nation himself released his first single album, Magna Carta … Holy Grail, in five years since the release of The Blueprint 3.
Even before the official release of his album on July 9th, Jay-Z’s Magna Carta … Holy Grail had already gone platinum; thanks to partnership with Samsung that allowed Jay-Z to release the first million copies of his album to the first million fans who downloaded the Magna Carta … Holy Grail app on their Samsung Galaxy phones. Jay-Z album is currently sitting at number one on Billboard’s 200 chart, replacing J. Cole’s album Born Sinner a week after it’s official release by selling 528,000 copies. The album is number one in four different countries, number one on iTunes in 64 territories, and received 14 million Spotify streams, a record for Spotify.
Born Sinner received great reviews from the industry, sit at number one on Billboard’s 200 chart for over three weeks and was said to be better than Kanye West’s single album, Yeezus, which was released on the same day. For the fans, it was worth the wait, about a week before it’s official release, the album streamed on J.Cole’s website in it’s entirety which had the internet going and even expanded the interest for the album.
These artists could shell out unlimited amount of money to promote their album, but it was the word of mouth of marketing from fans who loved the album that allowed for it to climb so high on to the charts and remain there for sometime. Fans anticipated great music to play during the summer and Jay-Z and J.Cole didn’t fail to deliver on great material.