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Despite being the biggest record label in the world, Universal (owner of Island Def Jam, Interscope Geffen, and Verve Music Group among others) feels the need to appeal to the vinyl lovers in us all. Uvinyl, a project that takes into account all of the various types of music that Universal owns, is a crowd-funded program that offers re-releases of hard-to-find records. This will be funded by you, dear reader, if you so please. In the same style of a Kickstarter project, if a certain record gets enough funding it will be re-pressed and re-released in limited quantities.
According to Fact magazine, some records that are currently being considered are Biophilia by Bjork (a record that came out less than two years ago), Pulp’s His n Hers (one of this writer’s personal favorites), MTV Unplugged by Nirvana, and Sonic Youth’s Goo (which was just reissued a few years ago). The Uvinyl website promises that digital downloads and personalized art prints will accompany each reissue.
If this sounds like a cash grab to take advantage of the resurgence of interest in vinyl that has happened over the past decade, then that’s because it basically is. However, it’s not the worst idea and with the aforementioned big name records, music fans will certainly be interested. Whether or not the reissues will be of a good quality is up in the air, but you can head on over to Unvinyl’s The Vinyl Project website and drop down an email address to stay up to date with the up-and-coming program.