James Brown YouTube Channel Launch

james brownHome entertainment company Shout! Factory and the James Brown estate have come together to give the late James Brown an official YouTube channel and online site. Yesterday, Friday April 5th, was the 45th anniversary of Brown’s famed concert in Boston. For those who don’t know the story, the day after the assassination of Dr. Martin Luther King Jr. (April 4, 1968).

Brown was slated to play the old Boston Garden. Many speculated as to whether Brown would still play the show, because riots had broken out in numerous U.S. cities the night of King’s death. Brown decided to play the show, in an attempt to quell tensions. And as music usually does, Brown’s infusion of funk in the city of Boston was enough to keep riots from tearing through the town.

Footage from this concert, as well as many others, is available on Brown’s youtube.

Shout! Factory vice president of digital strategy and business development, Jeffrey Thompson, said this about the venture:

“We launched these YouTube, online and mobile experiences today as the 45th anniversary of the Boston concert is a major milestone we all wanted to commemorate. These digital destinations will continue to evolve as we program content specific to key events as well as discover and add new video assets, leveraging Shout! Factory’s unique content curation capabilities.”

We all look forward to seeing and hearing more online content for the late, great, and Super Bad James Brown.

By Garren Orr

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