New Florence + the Machine Music Video

Florence and the Machine never fails to provide fans and viewers with remarkable music videos, and that is no different in the release of her current music video for single, “Lover to Lover”. “Lover to Lover” is the next single off her sophomore album entitled, Ceremonials. Florence Welch pursues her long-time interest in acting within this video shot by Vincent Haycock, who also shot Florence’s most recent music video collaboration with world famous artist Calvin Harris, in their track entitled, “Sweet Nothing.” For the entire music video being unscripted and improvised, Welch’s emotions and actions go hand in hand with the meaning of song.

With using a unique cinematic approach, “Lover to Lover” takes viewers through the downward spiral of a relationship. From the beginning scenes in a rundown LA based home to the ending moments of Florence vanishing into the Pacific Ocean, this music video is one that truly tells a story. After recently completing their most recent world tour, Florence and the Machine shows no signs of stopping anytime soon. Who knows… will there be more acting in the near future for Florence Welch? One can only hope!

By Shannon Mackay

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