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Schoolboy Q is one of my favorite rappers and I always look forward to his music videos because each one is so visually different from the rest. Continuing to promote his latest album, Habits and Contradictions, Q released a music video for the track “There He Go” on July 27, 2012. This music video highlights more of Q’s personal side.
The video starts off with Q’s daughter running into his lap with the words TDE (Top Dawg Entertainment) on the back of her shirt. Having his daughter in the video shows how special she is to him and his musical career. She even sings along and mouths the words “There He Go”.
What I really liked and caught my attention the most is the orange lettering animation, which can be seen throughout the entire video. The orange letters and drawings catch the eyes of the viewers more and help emphasize the importance of certain lyrics and metaphors. Every time Q gives one of his boys a handshake, a burst of orange explodes. When he is rapping in his cars, certain words appear out of his mouth in orange. One of my favorite parts is when Schoolboy Q has orange tribal paint on his face as he raps, “Cheifin’ like a muthaf*****’ Seminole.” You can see the artistry here.
Q brings in his Top Dawg Entertainment crew, Kendrick Lamar, Ab-Soul, and Jay Rock. A lot of the video’s scenes show Q posting up in his high-rise condo, hanging with his homies, laughing and smiling with his daughter and, of course, smoking. Overall, Q seems very happy with the direction his life is going. One thing I really like about Q is that he stays true to himself and others and keeps it realistic. He doesn’t need to flaunt material items in his music videos. He creates a concept even if it’s simple, Schoolboy Q’s talent is still intensely apparent.
Check out the video above.
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